Signage lighting is an important aspect for any store outlet, it helps to create an ambiance and overall outlook of the store. We discuss Amber vs white light.
Signage that use amber lighting give a more relaxed ambiance to an outlet. The lighting has lower intensity but maintains clear visibility. The outlets which want to create a relaxing atmosphere and premium service outlets should go for amber lighting. The overall outlook is of elegance.
Outlets which are located in a market setting which has bright surroundings should prefer white lighting. White light provide high intensity and more focus to your signage. Signage with white light showcase command.
Read more on signage design : Signage Design Guide
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