Editor @RB, Author at Rollingbanners
November 22, 2018
FedEx retail branding

FedEx : Branding Operations

Company overview FedEx Express is the global leader in express distribution, working actively in more than 220 countries. Having started operations in India in 1984, today, […]
October 24, 2018

Dedicated Mobile Billboard Activation for Racold

Product activation for: Racold Solar Water Heater Although the market for domestic solar heaters is on the rise as the Report shows. There are other dominant […]
October 5, 2018

Retail Branding – Industry Challenges

A marketing executive when tasked with ensuring branding at consumer touch-points, has to engage designers for adaptations and then fabricators for execution. There are very high […]
September 5, 2018
trending signage

Signage in Trend

In a competitive and ever changing market scenario, the signage of a store outlet can be key in determining business inflow. We list down trending signage […]
September 4, 2018
Amber light

Amber vs White Light : Signage Lighting

Signage lighting is an important aspect for any store outlet, it helps to create an ambiance and overall outlook of the store. We discuss Amber vs […]
August 31, 2018
signage material

Signage material : Metal v/s Acrylic

Signage material is a choice that you need to make before getting the appropriate signage for your business. It can get confusing at time because of […]
August 31, 2018
signage lighting

Signage lighting types : External lit v/s Internal lit

Signage lighting is decided by the surrounding set-up, the kind of ambiance desired and the nature of business. Externally-lit signages are used typically in case of […]
August 30, 2018
led letters

LED Letters Signage : Side Lit v/s Front Lit

LED letters are the most popular signage today used to display store name / logo in the markets. We discuss the two types of lighting that […]
August 27, 2018
signage guide

Signage Design Guide

A sign board is a display of name / logo of the business placed on top of a store, it helps existing customers in locating a […]
August 17, 2018

Signage type : Choosing the right one for your business

In order to help you decide the signage type that would be best for your business, we need to sift through all the components involved in […]
August 3, 2018
SIgnage Board Design - Variation in visibility depending on text

Signage Board Design : Factors to consider

A sign board is a display of name / logo of the business placed on top of a store, it helps existing customers in locating a […]
April 11, 2018

[Case Study] #Eat_Lot_Fikar_Not – Sampling Activity for “Too Yumm!”

Summary: Too Yumm, a health snack brand of the RPSG Group wanted to attract consumers in a market where snacks mean deep-fried food traditionally. The millennials […]
September 29, 2017

Ready to go OOH this Diwali?

With Diwali just around the corner, most of the Indian households have already started preparing for the grandeur. So is the case with all the marketing […]
September 21, 2017

Mobile Billboards in the World of Outdoor Advertisements

A marketer is someone who seeks a response- attention/ purchase/ donation. The marketing industry must have been in awe of the coming of Static Billboards. The […]
September 1, 2017

Premium Brands on Transit Media – Now a Reality.

Has ad maintenance & premium brand tag on the transit media been giving you goosebumps? Have you always been wary of the transit media market in […]
June 30, 2017

Will India follow Western World’s footsteps in Transit Media Movement

While, Branding on heavy goods vehicles has become a common thing in the west (big names such as Pepsi, Nestle are investing in it), brands in […]
June 24, 2017

Eid Mubarak

First of all, wishing you Eid Mubarak. While everyone’s getting so close to social media, we are slowly drifting away in the real world. This Eid, […]
June 22, 2017

Why & How Online Enterprises are Going Outdoor for Digital Presence?

As Indian market is witnessing an ever increasing digital presence of its consumers, digital marketing has created an aura of targeted marketing solution. But after a […]
May 17, 2017

Introducing HEAT MAPS for tracking campaign spread and coverage

Investing in a transit media has its own benefits and underlying challenges. In this week’s publication, we would like to shed some light on how we […]
May 2, 2017
OOH advertising

How is OOH advertising placed in rising media revolt?

Centuries before, Egyptian marked the beginning of advertising industry by installing obelisks at outdoor places. A 100 years ago, the “interruption model” of advertising found origin […]
March 7, 2017

Frugal Marketing Tactics – Nobroker.com’s Mobile Billboards Campaign in Mumbai

Following case highlights how Nobroker.com ran a mass awareness drive in Mumbai at a frugal spend. The brief captures the gist of philosophy, planning, media selection, […]
January 2, 2017

5 wishes for Marketers in 2017

With the start of 2017, Rolling Banners is wishing all marketers around the world a successful and mark-making year. Check out our marketer wishes. #Wish-1: May […]
December 28, 2016

Clever Use of Mobile Billboards

Mobile Billboards offer a great deal of flexibility to showcase a brand wherever and whenever with reasonable freedom. They help to bring a message or product […]
December 17, 2016
brand positioning - dominos

Power of Focus in Positioning

Advertising is much like war, minus the venom. Or much, if you like, a game of chess. We are usually out to capture others citadels or […]
December 1, 2016

[Case Study] How Castrol Utilised Mobile Billboards for Outdoor Promotion

Castrol outdoor promotion : The following case highlights the various aspects such as Ideation, challenges, Planning, and Execution of a recently conducted mobile billboard campaign by […]
November 10, 2016
Surrogate marketing - Pan Bahar

Surrogate Marketing

Why & How Surrogate Marketing exists In India, it is banned to have TV ads promoting carcinogenic products & alcohol. But these products are high margins […]
October 24, 2016

[Case Study] McDonalds campaign in Bandra Kurla Complex

Aim: To study effects of the Mobile Billboard Campaign in a dedicated neighborhood and localized geography. McDonalds Outdoor promotion. Lets recap to April, McDonald’s just opened […]
October 20, 2016
marketing vs sales

Sales vs Marketing

People often confuse with two as synonymous but there is a difference and a huge one. Sales is selling your product by converting prospects into actual […]
October 12, 2016
essence of marketing

The Essence of Marketing

The need of every business is to make revenue. There are only 3 sources of revenue for any business. Transaction – People buy your product. Subscription […]
September 24, 2016

Experimenting with Advertisement Channels

Jeff Bezos, CEO, and Founder of Amazon once said: “if you double the number of experiments you do per year you’re going to double your inventiveness.” […]
August 19, 2016
festive marketing strategy

This Festive season – Do not go Un-noticed !

With the festivals waiting right around the corner most brands experience the highest sales of the year from September to December. Festivals are a perfect time […]
August 16, 2016
airterl 4g viral campaign

Viral Campaign: By Mistake OR By Design ?

It’s easy to tell someone how to design a viral campaign. “Just make it unique and high-quality!” Doing it is not so easy. In 2015, daily […]
June 2, 2016

Guerrilla Marketing is the ‘New Cool’

Have you ever gone over a campaign which left with you a shout as Woaaaaaah that is something cool! Goodness, Yes! You got it right Guerrilla […]
May 10, 2016
personality of marketing channels

Personality of Marketing Channels

Just like humans every brand has its own personality. One as a customer would get intrigued by the brand when one draws similarities and belongingness with […]
May 6, 2016
evaluating impact of outdoor advertising

Evaluating the impact of Outdoor Advertising Campaign

There are very few places left where people go and they are not exposed to commercial messages. Out-of-home (OOH) advertising is seen everywhere. Other than word […]
November 22, 2018
FedEx retail branding

FedEx : Branding Operations

Company overview FedEx Express is the global leader in express distribution, working actively in more than 220 countries. Having started operations in India in 1984, today, […]
October 24, 2018

Dedicated Mobile Billboard Activation for Racold

Product activation for: Racold Solar Water Heater Although the market for domestic solar heaters is on the rise as the Report shows. There are other dominant […]
October 5, 2018

Retail Branding – Industry Challenges

A marketing executive when tasked with ensuring branding at consumer touch-points, has to engage designers for adaptations and then fabricators for execution. There are very high […]
September 5, 2018
trending signage

Signage in Trend

In a competitive and ever changing market scenario, the signage of a store outlet can be key in determining business inflow. We list down trending signage […]
September 4, 2018
Amber light

Amber vs White Light : Signage Lighting

Signage lighting is an important aspect for any store outlet, it helps to create an ambiance and overall outlook of the store. We discuss Amber vs […]
August 31, 2018
signage material

Signage material : Metal v/s Acrylic

Signage material is a choice that you need to make before getting the appropriate signage for your business. It can get confusing at time because of […]
August 31, 2018
signage lighting

Signage lighting types : External lit v/s Internal lit

Signage lighting is decided by the surrounding set-up, the kind of ambiance desired and the nature of business. Externally-lit signages are used typically in case of […]
August 30, 2018
led letters

LED Letters Signage : Side Lit v/s Front Lit

LED letters are the most popular signage today used to display store name / logo in the markets. We discuss the two types of lighting that […]
August 27, 2018
signage guide

Signage Design Guide

A sign board is a display of name / logo of the business placed on top of a store, it helps existing customers in locating a […]
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