
How to develop an Edge in Retailing
INFORMATIONAL How to develop an Edge in Retailing Developing an edge in retailing is not a one-shot success phenomenon, it’s
INFORMATIONAL How to develop an Edge in Retailing Developing an edge in retailing is not a one-shot success phenomenon, it’s
INFORMATIONAL Organized Retailing and Its Transformation through Technology How technology is being harnessed to bring a new lease of life
Different types of lights are used to make your signage more appealing and leave greater impact on customers. Lighted storefront
INFORMATIONAL Cost And Performance Comparison Of Signage Types Choice of signage used for the retail branding depends on many factors,
INFORMATIONAL Understanding the world of Signages Signs are not only useful tools but they can also become a visual and
INFORMATIONAL Mistakes to avoid while signing up a retail branding partner 72% of the consumers reported that they entered a
INFORMATIONAL Things to Consider When Designing a Signage A sign board is a display of name / logo of the
display setups TATA Harrier debuts at St. Regis Hotel in Mumbai Case : TATA Harrier Display May 7 2019, Rolling
OOH advertising ROADSHOWS GOT AN UPGRADE Case : Savsol Roadshow, Gujarat “We attempted to create brand equity through roadshow by
AIRPORT SETUP Anatomy of Display Set-ups Case : Mahindra Formula E display set-up at T2, Mumbai “The set-up was designed
For mass market brands, advertisement on city buses has become a convenient norm. Rightly so, buses as an OOH promotion
Case: Gulf has newly launched an engine oil designed specifically for mini trucks. Since the movement of these mini trucks
Three Unconventional Media Options Suitable for Insurance Sector For insurance sector, JFM quarter is the time of the year to
About : Cleveland CycleWerks India A motorcycle company which was founded (by Scott Colosimo, Jarrod Streng and Curtis Ray in
A scalable method of promotion in Tier-2/3 towns We marketers often struggle to devise a promotion plan for a
Company overview FedEx Express is the global leader in express distribution, working actively in more than 220 countries. Having started
Product activation for: Racold Solar Water Heater Although the market for domestic solar heaters is on the rise as the
Signage lighting is an important aspect for any store outlet, it helps to create an ambiance and overall outlook of
Signage material is a choice that you need to make before getting the appropriate signage for your business. It can
Signage lighting is decided by the surrounding set-up, the kind of ambiance desired and the nature of business. Externally-lit signages
LED letters are the most popular signage today used to display store name / logo in the markets. We discuss
A sign board is a display of name / logo of the business placed on top of a store, it
Summary: Too Yumm, a health snack brand of the RPSG Group wanted to attract consumers in a market where snacks
With Diwali just around the corner, most of the Indian households have already started preparing for the grandeur. So is
A marketer is someone who seeks a response- attention/ purchase/ donation. The marketing industry must have been in awe of
Has ad maintenance & premium brand tag on the transit media been giving you goosebumps? Have you always been wary
While, Branding on heavy goods vehicles has become a common thing in the west (big names such as Pepsi, Nestle
First of all, wishing you Eid Mubarak. While everyone’s getting so close to social media, we are slowly drifting away
As Indian market is witnessing an ever increasing digital presence of its consumers, digital marketing has created an aura of
Investing in a transit media has its own benefits and underlying challenges. In this week’s publication, we would like to