March 8, 2019
AIRPORT SETUP Anatomy of Display Set-ups Case : Mahindra Formula E display set-up at T2, Mumbai “The set-up was designed to display Mahindra’s Formula E racing […]
December 28, 2018
For mass market brands, advertisement on city buses has become a convenient norm. Rightly so, buses as an OOH promotion media are economical and dependable. For […]
December 28, 2018
Case: Gulf has newly launched an engine oil designed specifically for mini trucks. Since the movement of these mini trucks is primarily in cities, the needs […]
December 28, 2018
Three Unconventional Media Options Suitable for Insurance Sector For insurance sector, JFM quarter is the time of the year to make money. The sector is really […]
December 26, 2018
About : Cleveland CycleWerks India A motorcycle company which was founded (by Scott Colosimo, Jarrod Streng and Curtis Ray in 2009) in Cleveland, Ohio of the […]
December 19, 2018
A scalable method of promotion in Tier-2/3 towns We marketers often struggle to devise a promotion plan for a TG which is scattered in tier-2/3 […]
November 22, 2018
Company overview FedEx Express is the global leader in express distribution, working actively in more than 220 countries. Having started operations in India in 1984, today, […]
October 24, 2018
Product activation for: Racold Solar Water Heater Although the market for domestic solar heaters is on the rise as the Report shows. There are other dominant […]
October 5, 2018
A marketing executive when tasked with ensuring branding at consumer touch-points, has to engage designers for adaptations and then fabricators for execution. There are very high […]
September 5, 2018
In a competitive and ever changing market scenario, the signage of a store outlet can be key in determining business inflow. We list down trending signage […]
September 4, 2018
Signage lighting is an important aspect for any store outlet, it helps to create an ambiance and overall outlook of the store. We discuss Amber vs […]
August 31, 2018
Signage material is a choice that you need to make before getting the appropriate signage for your business. It can get confusing at time because of […]
August 31, 2018
Signage lighting is decided by the surrounding set-up, the kind of ambiance desired and the nature of business. Externally-lit signages are used typically in case of […]
August 30, 2018
LED letters are the most popular signage today used to display store name / logo in the markets. We discuss the two types of lighting that […]
August 27, 2018
A sign board is a display of name / logo of the business placed on top of a store, it helps existing customers in locating a […]
August 17, 2018
In order to help you decide the signage type that would be best for your business, we need to sift through all the components involved in […]
August 3, 2018
A sign board is a display of name / logo of the business placed on top of a store, it helps existing customers in locating a […]
April 11, 2018
Summary: Too Yumm, a health snack brand of the RPSG Group wanted to attract consumers in a market where snacks mean deep-fried food traditionally. The millennials […]
September 29, 2017
With Diwali just around the corner, most of the Indian households have already started preparing for the grandeur. So is the case with all the marketing […]
September 21, 2017
A marketer is someone who seeks a response- attention/ purchase/ donation. The marketing industry must have been in awe of the coming of Static Billboards. The […]
September 1, 2017
Has ad maintenance & premium brand tag on the transit media been giving you goosebumps? Have you always been wary of the transit media market in […]
June 30, 2017
While, Branding on heavy goods vehicles has become a common thing in the west (big names such as Pepsi, Nestle are investing in it), brands in […]
June 24, 2017
First of all, wishing you Eid Mubarak. While everyone’s getting so close to social media, we are slowly drifting away in the real world. This Eid, […]
June 22, 2017
As Indian market is witnessing an ever increasing digital presence of its consumers, digital marketing has created an aura of targeted marketing solution. But after a […]
May 17, 2017
Investing in a transit media has its own benefits and underlying challenges. In this week’s publication, we would like to shed some light on how we […]
May 2, 2017
Centuries before, Egyptian marked the beginning of advertising industry by installing obelisks at outdoor places. A 100 years ago, the “interruption model” of advertising found origin […]
March 7, 2017
Following case highlights how Nobroker.com ran a mass awareness drive in Mumbai at a frugal spend. The brief captures the gist of philosophy, planning, media selection, […]
January 2, 2017
With the start of 2017, Rolling Banners is wishing all marketers around the world a successful and mark-making year. Check out our marketer wishes. #Wish-1: May […]
December 28, 2016
Mobile Billboards offer a great deal of flexibility to showcase a brand wherever and whenever with reasonable freedom. They help to bring a message or product […]
December 17, 2016
Advertising is much like war, minus the venom. Or much, if you like, a game of chess. We are usually out to capture others citadels or […]
December 1, 2016
Castrol outdoor promotion : The following case highlights the various aspects such as Ideation, challenges, Planning, and Execution of a recently conducted mobile billboard campaign by […]
November 10, 2016
Why & How Surrogate Marketing exists In India, it is banned to have TV ads promoting carcinogenic products & alcohol. But these products are high margins […]
October 24, 2016
Aim: To study effects of the Mobile Billboard Campaign in a dedicated neighborhood and localized geography. McDonalds Outdoor promotion. Lets recap to April, McDonald’s just opened […]
October 20, 2016
People often confuse with two as synonymous but there is a difference and a huge one. Sales is selling your product by converting prospects into actual […]
October 12, 2016
The need of every business is to make revenue. There are only 3 sources of revenue for any business. Transaction – People buy your product. Subscription […]
September 24, 2016
Jeff Bezos, CEO, and Founder of Amazon once said: “if you double the number of experiments you do per year you’re going to double your inventiveness.” […]
August 19, 2016
With the festivals waiting right around the corner most brands experience the highest sales of the year from September to December. Festivals are a perfect time […]
August 16, 2016
It’s easy to tell someone how to design a viral campaign. “Just make it unique and high-quality!” Doing it is not so easy. In 2015, daily […]
June 2, 2016
Have you ever gone over a campaign which left with you a shout as Woaaaaaah that is something cool! Goodness, Yes! You got it right Guerrilla […]
May 10, 2016
Just like humans every brand has its own personality. One as a customer would get intrigued by the brand when one draws similarities and belongingness with […]
May 6, 2016
There are very few places left where people go and they are not exposed to commercial messages. Out-of-home (OOH) advertising is seen everywhere. Other than word […]