INFORMATIONAL Cost And Performance Comparison Of Signage Types Choice of signage used for the...
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Lighting In Retail Signages
Different types of lights are used to make your signage more appealing and leave greater impact on customers.
Lighted storefront signs can enhance the image of your business and ensure that it can be seen by passers-by during the day and night. There are many ways to light up a signage.
Tubelights
Glow sign box is typically lit up with Tubelights places at a density of one tube light for every 4 sqft of space. The thickness of GSB is to be kept 10 inches to provide enough space for light dispersion overlap between the two adjacent tube lights so that we can observe an even illumination from the exterior side. Sometimes, we use thin tube lights for better warranty life of the lighting.
LED Modules
LED Modules can also be used to light up a GSB apart from their typical use case in Acrylic/Metal signages. In this case, the overall thickness of the GSB is generally not more than 4 inches and the market price is generally to the tune of 850-950 Rs/sqft. In case of LED modules, typically 2-3 modules are used for every sqft of space. The exact per sqft number of LED modules to be used within a GSB varies on the basis of what kind of module we are using.
In LED modules, brightness is not constant. It varies from 3000 k – 10000 k (K – Kelvin). If the LED module is providing lighting beyond 6000K, the color of the light is essentially white and it gets even brighter as we improve the Kelvin capacity of the LED module. Remember come signages are too bright to look at, this is because the LED modules used inside them are of 10000K or maybe a little more. Big brands are really choosy about achieving the adequate level of brightness in their signages as per their brand personality. If the LED modules kelvin level falls below 6000, the light output is no more of white color. Have you noticed some amber color lighting inside the signage… OYO Rooms Acrylic signages mostly. Always remember, the brightness of individual LED module will always be compromised if you go for colored lighting due to its low Kelvin level. However, you can make up for it to an extent by improving the density of modules placed inside the signage.
Typically, all LED modules (Even the digital screens/also known as LED walls in our industry) are composed of two components:
1. Color Controller.
2. LED chipset (Assembly of three chips emitting Red, Green, and Blue light).
When all the three chips inside the chipset are set to light up at a maximum level, we get white light and maximum Kelvin output from that LED module. To attain the color in the light, the light output from individual chips is balanced such that the desired color is formed. This balancing would mean that not all the chips with shining at their maximum level, we lose brightness in the process of attaining color in the LED modules.
The problem with cheap LED modules is that their color controllers get easily damaged which has a direct impact on the light flux capacity (Brightness level) of those modules. Remember observing spottiness in the signages put-up by local shop owners, its because their vendors are using cheap lighting which is giving up too early. Sometimes so early that the sheen of signage is still intact but the lighting has given up. Moreover, poor quality wiring, imbalanced LED chipset, and lack of resistance to dust and water due to the poor molding of assembly components generally result in lack of performance from the unbranded/counterfeit LED modules.
Strip Light
Stip lighting is being used in the signages instead of LED modules. The strip lighting can never be used in cases wherein the signage is required to perform for a long duration.
Typically, the reputed brands of signage lighting do not manufacture strip lighting, and the others who make do not generally provide any warranties on that. It’s because of their circuit is openly exposed and less immune to damage from dust and water. As the strip folds into shape to accommodate the pattern of signage artwork, the light circuit might get damaged. The cutting and joining two strips also requires careful micro-welding which makes the joints vulnerable to damage. However, the greatest advantage of strip lighting is that it requires less space to fit in, and using strip lighting, you can actually reduce about 0.7-1 inch from the letter height. If you are using LED modules, minimum letter height you need is about 2.5 inches. However, in the case of strip lighting, you can get even light dispersion even at the letter depth of 1.5 inches as well. Mostly strip lighting is used for events purposes only.
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Understanding the World of Signages
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September 16, 2019
Different types of lights are used to make your signage more appealing and leave greater impact on customers. Lighted storefront signs can enhance the image of […]
July 19, 2019
INFORMATIONAL Cost And Performance Comparison Of Signage Types Choice of signage used for the retail branding depends on many factors, knowing them helps brand in getting […]
July 19, 2019
INFORMATIONAL Understanding the world of Signages Signs are not only useful tools but they can also become a visual and inanimate salesperson for your business. In […]
July 19, 2019
INFORMATIONAL Mistakes to avoid while signing up a retail branding partner 72% of the consumers reported that they entered a store they have never before just […]
July 16, 2019
INFORMATIONAL Things to Consider When Designing a Signage A sign board is a display of name / logo of the business placed on top of a […]
July 16, 2019
display setups TATA Harrier debuts at St. Regis Hotel in Mumbai Case : TATA Harrier Display May 7 2019, Rolling Banners in association with TATA Motors […]
May 28, 2019
OOH advertising ROADSHOWS GOT AN UPGRADE Case : Savsol Roadshow, Gujarat “We attempted to create brand equity through roadshow by designing and fabricating a truck that […]
March 8, 2019
AIRPORT SETUP Anatomy of Display Set-ups Case : Mahindra Formula E display set-up at T2, Mumbai “The set-up was designed to display Mahindra’s Formula E racing […]
December 28, 2018
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December 28, 2018
Case: Gulf has newly launched an engine oil designed specifically for mini trucks. Since the movement of these mini trucks is primarily in cities, the needs […]
December 28, 2018
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December 26, 2018
About : Cleveland CycleWerks India A motorcycle company which was founded (by Scott Colosimo, Jarrod Streng and Curtis Ray in 2009) in Cleveland, Ohio of the […]
December 19, 2018
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November 22, 2018
Company overview FedEx Express is the global leader in express distribution, working actively in more than 220 countries. Having started operations in India in 1984, today, […]
October 24, 2018
Product activation for: Racold Solar Water Heater Although the market for domestic solar heaters is on the rise as the Report shows. There are other dominant […]
September 4, 2018
Signage lighting is an important aspect for any store outlet, it helps to create an ambiance and overall outlook of the store. We discuss Amber vs […]
August 31, 2018
Signage material is a choice that you need to make before getting the appropriate signage for your business. It can get confusing at time because of […]
August 31, 2018
Signage lighting is decided by the surrounding set-up, the kind of ambiance desired and the nature of business. Externally-lit signages are used typically in case of […]
August 30, 2018
LED letters are the most popular signage today used to display store name / logo in the markets. We discuss the two types of lighting that […]
August 3, 2018
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April 11, 2018
Summary: Too Yumm, a health snack brand of the RPSG Group wanted to attract consumers in a market where snacks mean deep-fried food traditionally. The millennials […]
September 29, 2017
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September 21, 2017
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September 1, 2017
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June 30, 2017
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May 2, 2017
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March 7, 2017
Following case highlights how Nobroker.com ran a mass awareness drive in Mumbai at a frugal spend. The brief captures the gist of philosophy, planning, media selection, […]