Choice of signage used for the retail branding depends on many factors, knowing them helps brand in getting better exposure.
Whenever a company decides on a retail branding initiative, one big choice to make is decide on materials to be used for Signage. There are typically three broad categories to choose from. We will discuss the relative pros and cons of these with approximate cost implications.
Flex boards refers to flex mounted on iron/aluminium frame. Typical advantage of these boards lies in their economics. These are most widely used for dealers and shop boards by cement, tyre, lubricant and FMCG companies where monthly work volume is generally in the tune of 10000 – 100000 sqft. For application in
limited work volume, you can consider following rates as benchmarks.
These are easy to install and economical. Due to their light weight, they can be installed with ease at almost every place with little more investment in installation.
These are not lit from inside hence doesn’t give that premium impression given by Glow Sign Box or
There appearance is quite pleasing to eyes which give a premium flavour to brand.
Maintenance of GSBs is a challenge. Typically, they require maintenance every 18 months.
Installation cost is more than that of a flex boards as they are fragile and are to be handled with skill during installation. It is difficult to attain sharp curves and edges with good finishing in GSBs.
Flex is damaging to environment, local governments are putting up sanctions against the use of flex
Acrylic is a plastic material which gets illuminated when light passes through it. Acrylic signages offers powerful and premium appearance and are typically appreciated for their long life. These are most widely used by retail apparel brands, chain of salons and other premium retail chains. These are typically manufactured in two varieties from cost point of view:
Block Letter Acrylic Signage: INR 1100 Rs/sqft
Stancil Cut Acrylic Signage: INR 800 Rs/sqft
Long life, requires no maintenance for about initial 4-5 years.
Rust resistant (use of aluminium in back frame instead of iron.) They can be fabricated in complex shape and their appearance can be taken to great exotic levels with creative use of lighting and acrylic materials.
Colour oxidation rate is much slower than that of prints. Typically, good quality acrylics can retail colour for 3-5 years.
Costlier than flex boards.
Can’t lit the whole panel in case of Acrylic signages which typically is the case with flex GSBs.
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