Blog - Outdoor Marketing l Ideas l Campaigns l Case Studies
December 28, 2016

Clever Use of Mobile Billboards

Mobile Billboards offer a great deal of flexibility to showcase a brand wherever and whenever with reasonable freedom. They help to bring a message or product […]
December 17, 2016
brand positioning - dominos

Power of Focus in Positioning

Advertising is much like war, minus the venom. Or much, if you like, a game of chess. We are usually out to capture others citadels or […]
December 1, 2016

[Case Study] How Castrol Utilised Mobile Billboards for Outdoor Promotion

Castrol outdoor promotion : The following case highlights the various aspects such as Ideation, challenges, Planning, and Execution of a recently conducted mobile billboard campaign by […]
November 10, 2016
Surrogate marketing - Pan Bahar

Surrogate Marketing

Why & How Surrogate Marketing exists In India, it is banned to have TV ads promoting carcinogenic products & alcohol. But these products are high margins […]
October 24, 2016

[Case Study] McDonalds campaign in Bandra Kurla Complex

Aim: To study effects of the Mobile Billboard Campaign in a dedicated neighborhood and localized geography. McDonalds Outdoor promotion. Lets recap to April, McDonald’s just opened […]
October 20, 2016
marketing vs sales

Sales vs Marketing

People often confuse with two as synonymous but there is a difference and a huge one. Sales is selling your product by converting prospects into actual […]
October 12, 2016
essence of marketing

The Essence of Marketing

The need of every business is to make revenue. There are only 3 sources of revenue for any business. Transaction – People buy your product. Subscription […]
September 24, 2016

Experimenting with Advertisement Channels

Jeff Bezos, CEO, and Founder of Amazon once said: “if you double the number of experiments you do per year you’re going to double your inventiveness.” […]
August 19, 2016
festive marketing strategy

This Festive season – Do not go Un-noticed !

With the festivals waiting right around the corner most brands experience the highest sales of the year from September to December. Festivals are a perfect time […]
August 16, 2016
airterl 4g viral campaign

Viral Campaign: By Mistake OR By Design ?

It’s easy to tell someone how to design a viral campaign. “Just make it unique and high-quality!” Doing it is not so easy. In 2015, daily […]
June 2, 2016

Guerrilla Marketing is the ‘New Cool’

Have you ever gone over a campaign which left with you a shout as Woaaaaaah that is something cool! Goodness, Yes! You got it right Guerrilla […]
May 10, 2016
personality of marketing channels

Personality of Marketing Channels

Just like humans every brand has its own personality. One as a customer would get intrigued by the brand when one draws similarities and belongingness with […]
May 6, 2016
evaluating impact of outdoor advertising

Evaluating the impact of Outdoor Advertising Campaign

There are very few places left where people go and they are not exposed to commercial messages. Out-of-home (OOH) advertising is seen everywhere. Other than word […]
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