For mass market brands, advertisement on city buses has become a convenient norm. Rightly so, buses as an OOH promotion media are economical and dependable. For quite some time, buses have been the only option for transit media OOH promotion and earned its rightful place as a reliable media channel by putting up great performances for clients. But in present day context, there are a lot of options for marketers in transit media space. Rise of e-commerce and taxi hailing services have created good alternatives. With this write-up (bus-ads vs truck-ads), we tried to put up an objective comparison between buses and e-comm delivery trucks in context of OOH promotion.
E-commerce delivery trucks typically visits 30 societies/institutions/corporate parks every day to carry out delivery of shipment. Typically, they are carrying consumer electronics products along with some other categories of consumer durable. They are on road for 12 hours and run approximately 60kms every day. Their zone of movement is confined to 3kms radius in Metros and 5kms radius in Tier-1 cites. It’s a scalable media, universally present in all the metros and Tier-1 cities.
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Rolling Banners has been focusing on creating better alternatives for marketers in OOH promotion. With structured approach and leveraging technology, we have been able to organize the market of promotion on mini trucks. For more info, please write us at: firstname.lastname@example.org or call us at: 9136917373.