Glimpses of Mobile Billboard Campaign for Castrol CRB Mini Truck
In two months, 250 Billboards traveled more than 5,40,000 km. Several vehicle owners reported that a lot of people in their community were surprised to see that advertisement on their fleets. While their friends and relatives inquired about who, when & why of the advertisement; Many other took them as an ambassador of CRB mini truck and asked them about the performance of this new product. Mobile billboards proved their worth as they not only created the desired impact but also helped Castrol to be a part of daily lives of their customers.
Harjyot Nagpal, National Head – Kinetic Active (A division of Kinetic Worldwide) noted: “Mobile Billboards (LCV Advertisement) has a unique flair about them. For Castrol CRB Mini Truck, Mobile billboards came across as an absolute choice as it was offering visibility along with synergies for the brand. Apart from companies offering products and services to the transporter community, Mobile billboards make a lot of sense for brands catering to Middle and Lower income group consumers. Reasonably large size of advertisement makes it difficult to miss and mobile nature of the media creates a higher number of impressions. Live and Historical GPS tracking with distance reports and heat maps offer desired transparency expected out of a transit media. In coming few years, we might actually see Mobile Billboards accepted as a mainstream media for outdoor advertisements like hoardings, bus shelters, and buses”