LED letters are the most popular signage today used to display store name / logo in the markets. We discuss the two types of lighting that are used.
The lighting in these signage (LED letters) are embedded within the letters, although the emanating of light is controlled by covering the front or side with acrylic/ACP material. The front lighted option is preferred for outdoor setting, for main signage to create a strong and far reaching impression. Whereas the side-lit option is used for indoor case – receptions and setting with ambient lighting.
Side-lit option provides the brand with a sophisticated and subtle look while the front-lit option gives commanding presence. Side-lit can be used as the main signage when the store surrounding is not very bright.