People often confuse with two as synonymous but there is a difference and a huge one. Sales is selling your product by converting prospects into actual paying customers to earn revenue. Marketing is a wider panoramic picture. It starts with consumer research leads to product development, then comes promotion and advertising & finally pricing. They are intertwined together, one doesn’t survive with the other, they compliment each other. We compare Marketing vs sales.
Marketing shows how to reach customers & build long-lasting relationships whereas sales are the ultimate result of marketing. Marketing tends to focus on the general population or a large segment of customers but sales focus on individuals or a small group of prospects. Marketing vs Sales : Marketing is a pull strategy more focused on building prospects & sales is a push strategy more focused on converting prospects.
Sales to be true is a tedious & annoying process. In the digital, educated & informative world of 2016, there is hardly any information which is unavailable, so I don’t really get the point of wasting someone’s time by giving them freely accessible information about the product. It’s the age, where people do their own research & make their own decisions. Trying to influence or change the decision is going to waste the time of both salesperson & buyer.
Marketing allows you to gauge people’s need, build a product for their need & make the buyer aware of your product. If this is done right, your product will sell itself. It’s redundant & annoying to piss off the customer by constantly bugging them on phone & emails. I don’t want my inbox spammed by a salesperson trying to lure me into buying their product. Period. Nobody does. I have started hanging up on calls as they start with their sales pitch.
Gone is the era when this did work. If you keep trying it you are sailing in an old boat with a hole & you are bound to sink. So what to do, build a new ship & people will buy tickets for the cruise. Make a dish so irresistible that everybody wants a spoon of it. What do you think Di Caprio goes around a club to pick girls up with cheesy pick-up lines. No, as a matter of fact after his break-up, he took 25 girls home with him from a club. Don’t be a desperate dude be the star.
Unlike sales, Marketing has a lot of positive externalities. It has an effect on multiple stakeholders of the business & generally has a long-term vision whereas sales are short-sighted. The difference is of a turtle & a hare, you may take the initial lead with outbound sales but remember slow & steady wins the race. And Rome wasn’t built in a day.