A sign board is a display of name / logo of the business placed on top of a store, it helps existing customers in locating a store. For new shoppers, looking to buy products that you deal in, the sign board can act as an invitation. How strong the pull of the invitation is, depends on the quality and attractiveness of the signage when compared to competitors around you. We have created this comprehensive signage design guide to help you through all the steps till you get the best possible signage for your business.
Once you have decided on getting a new signage, you need to take care of the following factors in the further process.
For calculating best possible visibility, in terms of positioning, the following analysis needs to be done:
The following formula can be used to find the minimum size (height) of the lowercase letters that can be used which is visible to the viewer.
Here, R – reading distance (in meters) and X – height of lower case letters.
Considering the following case:
In the given image, the products written at the bottom of the signage are not clearly visible. For the given store, if the width of the street is 5 meters, then, for every element of the signage to be visible through the width of the street. Using the above given formula, the minimum height of lowercase letter should be:
X = 5/200 = 2.5 cm
The colors used for sign letters, objects, and background greatly impact the sign’s visibility.
In a study, the following color combinations were ranked from most to least readable.
Also when going for a lighted signage, the impact of the color on lighting also needs to be considered. Different colors behave differently to illumination. When you have planned to go ahead with an in-lit signage, then you should be aware of the behavior of the color of sheet being used to the lighting. More illumination typically leads to more visibility.
In case a store is located in a market setting with a lot of stores, then in order to maintain the visibility, you should choose a light color for the signage. But, in case of no or very low competition around, even a dark color signage can work while keeping a premium and commanding presence.
If you have decided on going ahead with a letter signage with in-built lighting, then there are two ways to do the same. One is to embed the light in the whole box-backdrop and the other is to embed the light only within letters (as illustrated in the below given images).
In the first case (Box Lighting) the options of lighting are – panel lights and module lights. Panel lights are bigger in size and hence need a bigger space to accommodate and illuminate, while module lights are smaller and require smaller spaces to accommodate and illuminate.
The brands typically supplying these light options are ONIX and Samsung with cost varying from INR 25/pc to INR 50/pc for module lights depending on warranty ranging from 1year to 5years. In case of In-lit letters the minimum depth of letters required is 2.5 inches and minimum width required is 1 inch.
It is unbreakable, stain resistant and weather resistant. Though very light in weight, ACP is rigid, durable and a very strong material. They are available in numerous colors and finishes.
UV-resistant, Cost-effective, Acrylic provides a high-quality gloss finish that comes in a variety of colors. It is extremely durable and versatile.
The most versatile base for signs, steel is sturdy and economical. The signage made of steel carry more weight, hence reinforce a commanding presence.
Suited for: Businesses which are run round the clock, and need to maintain visibility at night and day. Convenience stores, pharmacy, hospitals. Also for business which have a lot of competition around them working in the same domain, they need to do their utmost for visibility, this signage type is adept for the same.
Suited for: Business that need to reinforce their brand image, prefer sophisticated design. Showrooms, restaurants, educational institutes. This signage type is adept for the same.
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