Jan 5 2019, Rolling Banners in association with Rapportww put up a display set-up at Mumbai Airport Terminal 2. The set-up was designed to display Mahindra’s Formula E racing car. The product we had to display was fantastic, and the set -up had to match up to its profile. 

Following is what goes in designing a display set-up:

Brand Brief: Electric cars on India roads is about to become a reality. Mahindra has its own line-up of E-Cars in production pipeline. This set-up was targeted towards premium car buyers to give them glimpses of Mahindra’s achievements in core R&D in E-Mobility space.

The Challenge: Mahindra’s formula E car is really stunning to look at. Anyone who would see it would say, “it’s a damn good formula one car.”  That was precisely our challenge. The set-up has to communicate that the beast is all electric.

The Design: We followed the minimalistic design fundamentals so that the viewers’ attention is not strayed here and there. A flat LED screen would make the backdrop for the set-up and the Mahindra Rise logo would shine on the top left corner. Size of the logo was contained to an extent that it expresses confidence not pomposity. Good amount of space around the vehicle was kept vacant so that nothing hinders viewers to absorb the beautiful sharp curve of the vehicle. The glass railing tantalized audience as they were forced to watch it with some distance. The floor was the place where magic happened. It was all electrified. The sharply cut electric circuit on the floor subtly made it clear to the viewers that the beast is all electric.