outlet branding Archives - Retail Branding | RollingBanners
September 16, 2019

Lighting In Retail Signages

Different types of lights are used to make your signage more appealing and leave greater impact on customers. Lighted storefront signs can enhance the image of […]
July 19, 2019

Cost And Performance Comparison of Signage Types

INFORMATIONAL Cost And Performance Comparison Of Signage Types Choice of signage used for the retail branding depends on many factors, knowing them helps brand in getting […]
July 19, 2019
Understanding the World of Signage | museum signage

Understanding the World of Signages

INFORMATIONAL Understanding the world of Signages Signs are not only useful tools but they can also become a visual and inanimate salesperson for your business. In […]
July 19, 2019

Mistakes to Avoid While Signing up a Retail Branding Partner

INFORMATIONAL Mistakes to avoid while signing up a retail branding partner  72% of the consumers reported that they entered a store they have never before just […]
July 16, 2019

Things to Consider When Designing a Signage

INFORMATIONAL Things to Consider When Designing a Signage A sign board is a display of name / logo of the business placed on top of a […]
July 16, 2019

TATA Harrier debuts at St. Regis Hotel in Mumbai

display setups TATA Harrier debuts at St. Regis Hotel in Mumbai Case : TATA Harrier Display May 7 2019, Rolling Banners in association with TATA Motors […]
May 28, 2019

Roadshows Got An Upgrade

OOH advertising ROADSHOWS GOT AN UPGRADE Case : Savsol Roadshow, Gujarat “We attempted to create brand equity through roadshow by designing and fabricating a truck that […]
March 8, 2019

Anatomy of Display Set-ups

AIRPORT SETUP Anatomy of Display Set-ups Case : Mahindra Formula E display set-up at T2, Mumbai “The set-up was designed to display Mahindra’s Formula E racing […]
December 28, 2018

Bus Ads vs Truck Ads : A Comparison

For mass market brands, advertisement on city buses has become a convenient norm. Rightly so, buses as an OOH promotion media are economical and dependable. For […]
December 28, 2018

Promoting Gulf Super Fleet Turbo Mini via Mobile Billboards

Case: Gulf has newly launched an engine oil designed specifically for mini trucks. Since the movement of these mini trucks is primarily in cities, the needs […]
December 28, 2018

Media Options for Insurance

Three Unconventional Media Options Suitable for Insurance Sector For insurance sector, JFM quarter is the time of the year to make money. The sector is really […]
December 26, 2018

Cleveland CycleWerks India : Helping Build a Brand

About : Cleveland CycleWerks India A motorcycle company which was founded (by Scott Colosimo, Jarrod Streng and Curtis Ray in 2009) in Cleveland, Ohio of the […]
December 19, 2018

Roadshows : Reach the Unreachable

A scalable method of promotion in Tier-2/3 towns   We marketers often struggle to devise a promotion plan for a TG which is scattered in tier-2/3 […]
November 22, 2018
FedEx retail branding

FedEx : Branding Operations

Company overview FedEx Express is the global leader in express distribution, working actively in more than 220 countries. Having started operations in India in 1984, today, […]
October 24, 2018

Dedicated Mobile Billboard Activation for Racold

Product activation for: Racold Solar Water Heater Although the market for domestic solar heaters is on the rise as the Report shows. There are other dominant […]
September 4, 2018
Amber light

Amber vs White Light : Signage Lighting

Signage lighting is an important aspect for any store outlet, it helps to create an ambiance and overall outlook of the store. We discuss Amber vs […]
August 31, 2018
signage material

Signage material : Metal v/s Acrylic

Signage material is a choice that you need to make before getting the appropriate signage for your business. It can get confusing at time because of […]
August 31, 2018
signage lighting

Signage lighting types : External lit v/s Internal lit

Signage lighting is decided by the surrounding set-up, the kind of ambiance desired and the nature of business. Externally-lit signages are used typically in case of […]
August 30, 2018
led letters

LED Letters Signage : Side Lit v/s Front Lit

LED letters are the most popular signage today used to display store name / logo in the markets. We discuss the two types of lighting that […]
August 3, 2018
SIgnage Board Design - Variation in visibility depending on text

Signage Board Design : Factors to consider

A sign board is a display of name / logo of the business placed on top of a store, it helps existing customers in locating a […]
April 11, 2018

[Case Study] #Eat_Lot_Fikar_Not – Sampling Activity for “Too Yumm!”

Summary: Too Yumm, a health snack brand of the RPSG Group wanted to attract consumers in a market where snacks mean deep-fried food traditionally. The millennials […]
September 29, 2017

Ready to go OOH this Diwali?

With Diwali just around the corner, most of the Indian households have already started preparing for the grandeur. So is the case with all the marketing […]
September 21, 2017

Mobile Billboards in the World of Outdoor Advertisements

A marketer is someone who seeks a response- attention/ purchase/ donation. The marketing industry must have been in awe of the coming of Static Billboards. The […]
September 1, 2017

Premium Brands on Transit Media – Now a Reality.

Has ad maintenance & premium brand tag on the transit media been giving you goosebumps? Have you always been wary of the transit media market in […]
June 30, 2017

Will India follow Western World’s footsteps in Transit Media Movement

While, Branding on heavy goods vehicles has become a common thing in the west (big names such as Pepsi, Nestle are investing in it), brands in […]
June 24, 2017

Eid Mubarak

First of all, wishing you Eid Mubarak. While everyone’s getting so close to social media, we are slowly drifting away in the real world. This Eid, […]
June 22, 2017

Why & How Online Enterprises are Going Outdoor for Digital Presence?

As Indian market is witnessing an ever increasing digital presence of its consumers, digital marketing has created an aura of targeted marketing solution. But after a […]
May 17, 2017

Introducing HEAT MAPS for tracking campaign spread and coverage

Investing in a transit media has its own benefits and underlying challenges. In this week’s publication, we would like to shed some light on how we […]
May 2, 2017
OOH advertising

How is OOH advertising placed in rising media revolt?

Centuries before, Egyptian marked the beginning of advertising industry by installing obelisks at outdoor places. A 100 years ago, the “interruption model” of advertising found origin […]
March 7, 2017

Frugal Marketing Tactics – Nobroker.com’s Mobile Billboards Campaign in Mumbai

Following case highlights how Nobroker.com ran a mass awareness drive in Mumbai at a frugal spend. The brief captures the gist of philosophy, planning, media selection, […]
January 2, 2017

5 wishes for Marketers in 2017

With the start of 2017, Rolling Banners is wishing all marketers around the world a successful and mark-making year. Check out our marketer wishes. #Wish-1: May […]
December 28, 2016

Clever Use of Mobile Billboards

Mobile Billboards offer a great deal of flexibility to showcase a brand wherever and whenever with reasonable freedom. They help to bring a message or product […]
December 17, 2016
brand positioning - dominos

Power of Focus in Positioning

Advertising is much like war, minus the venom. Or much, if you like, a game of chess. We are usually out to capture others citadels or […]
December 1, 2016

[Case Study] How Castrol Utilised Mobile Billboards for Outdoor Promotion

Castrol outdoor promotion : The following case highlights the various aspects such as Ideation, challenges, Planning, and Execution of a recently conducted mobile billboard campaign by […]
November 10, 2016
Surrogate marketing - Pan Bahar

Surrogate Marketing

Why & How Surrogate Marketing exists In India, it is banned to have TV ads promoting carcinogenic products & alcohol. But these products are high margins […]
October 24, 2016

[Case Study] McDonalds campaign in Bandra Kurla Complex

Aim: To study effects of the Mobile Billboard Campaign in a dedicated neighborhood and localized geography. McDonalds Outdoor promotion. Lets recap to April, McDonald’s just opened […]
October 20, 2016
marketing vs sales

Sales vs Marketing

People often confuse with two as synonymous but there is a difference and a huge one. Sales is selling your product by converting prospects into actual […]
October 12, 2016
essence of marketing

The Essence of Marketing

The need of every business is to make revenue. There are only 3 sources of revenue for any business. Transaction – People buy your product. Subscription […]
September 24, 2016

Experimenting with Advertisement Channels

Jeff Bezos, CEO, and Founder of Amazon once said: “if you double the number of experiments you do per year you’re going to double your inventiveness.” […]
August 19, 2016
festive marketing strategy

This Festive season – Do not go Un-noticed !

With the festivals waiting right around the corner most brands experience the highest sales of the year from September to December. Festivals are a perfect time […]
August 16, 2016
airterl 4g viral campaign

Viral Campaign: By Mistake OR By Design ?

It’s easy to tell someone how to design a viral campaign. “Just make it unique and high-quality!” Doing it is not so easy. In 2015, daily […]
June 2, 2016

Guerrilla Marketing is the ‘New Cool’

Have you ever gone over a campaign which left with you a shout as Woaaaaaah that is something cool! Goodness, Yes! You got it right Guerrilla […]
May 10, 2016
personality of marketing channels

Personality of Marketing Channels

Just like humans every brand has its own personality. One as a customer would get intrigued by the brand when one draws similarities and belongingness with […]
May 6, 2016
evaluating impact of outdoor advertising

Evaluating the impact of Outdoor Advertising Campaign

There are very few places left where people go and they are not exposed to commercial messages. Out-of-home (OOH) advertising is seen everywhere. Other than word […]

Cost And Performance Comparison Of Signage Types

Choice of signage used for the retail branding depends on many factors, knowing them helps brand in getting better exposure.

Whenever a company decides on a retail branding initiative, one big choice to make is decide on materials to be used for signage. There are typically three broad categories to choose from. We will discuss the relative pros and cons of these with approximate cost implications.

Flex Boards

Glow Sign Box

Acrylic Signboard

Flex Boards

Flex boards refers to flex mounted on iron/aluminium frame. Typical advantage of these boards lies in their economics. These are most widely used for dealers and shop boards by cement, tyre, lubricant and FMCG companies where monthly work volume is generally in the tune of 10,000 – 1,00,000 sq.ft. 

For application in limited work volume, you can consider following rates as benchmarks.

  1. Standard Flex Boards with MS frame: 110 Rs/sq.ft.
  2. Flex board with Aluminium Frame: INR 130 Rs/sq.ft.
  3. Flex board with 3 Yrs Warranty Flex and pasted over with Vinyl Cut-outs: INR 220 Rs/sq.ft.


These are easy to install and economical. Due to their light weight, they can be installed with ease at almost every place with little investment on installation.


These are not lit from inside hence fail to give the premium impression given by Glow Sign Box or Acrylic signs.

Glow Sign Box – Flex

  • These are most widely used signage configuration in India. The composition of GSB typically consists of a 3D metal cuboid frame fitted with tube lights. The sides and the back portion of this frame is covered with metal sheet and front side is mounted with flex. Inside lighting gives a premium appearance to GSB signage. These are most widely used by Banks.

For limited volume application, benchmark cost of a GSB is as follows:

1.       Standard GSB with metal frame: 300 Rs/sqft

2.      GSB with Aluminium frame and powder coating of metal sheet: 350 Rs/sqft

3.    GSB with 3 Yrs Warranty Flex and pasted over with Vinyl Cut-outs: 500 Rs/sqft


There appearance is quite pleasing to eyes which give a premium flavour to brand.


Maintenance of GSBs is a challenge. Typically, they require maintenance every 18 months.

Installation cost is more than that of a flex boards as they are fragile and are to be handled with skill during installation. It is difficult to attain sharp curves and edges with good finishing in GSBs. 

Flex is damaging to environment, local governments are putting up sanctions against the use of flex

Acrylic Signboard

  • Acrylic is a plastic material which gets illuminated when light passes through it. Acrylic signages offers powerful and premium appearance and are typically appreciated for their long life. These are most widely used by retail apparel brands, chain of salons and other premium retail chains. These are typically manufactured in two varieties from cost point of view:

Block Letter Acrylic Signage – INR 1100 Rs/sqft

Stancil Cut Acrylic Signage – INR 800 Rs/sqft


Long life, requires no maintenance for about initial 4-5 years. 

Rust resistant (use of aluminium in back frame instead of iron.) They can be fabricated in complex shape and their appearance can be taken to great exotic levels with creative use of lighting and acrylic materials.  

Colour oxidation rate is much slower than that of prints. Typically, good quality acrylics can retail colour for 3-5 years.


Costlier than flex boards. 

Can’t lit the whole panel in case of Acrylic signages which typically is the case with flex GSBs.

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July 19, 2019

Cost And Performance Comparison of Signage Types

INFORMATIONAL Cost And Performance Comparison Of Signage Types Choice of signage used for the retail branding depends on many factors, knowing them helps brand in getting […]
November 22, 2018
FedEx retail branding

FedEx : Branding Operations

Company overview FedEx Express is the global leader in express distribution, working actively in more than 220 countries. Having started operations in India in 1984, today, […]
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