INFORMATIONAL

Understanding the world of Signages

Signs are not only useful tools but they can also become a visual and inanimate salesperson for your business.

In a competitive and ever changing market scenario, the signage of a store outlet can be key in determining business inflow. We list down trending signage to help you identify the right one for your business.

Block Letters Signage (Acrylic)

Side-lit

Front-lit

Powerful appearance and long-range visibility.

 Acrylic is translucent material that has a marvelous chemistry with light. Block letter acrylic signage which are typically lit from inside appear to be bold and fresh. Sharpness of appearance can be controlled by choosing different opacity material for the face and the lining. 3D letters protruding out from a surface leaves a lasting memory impression about your outlet. These are truly in trend and deserves the limelight.

Be aware that 3D block letters will inevitably be clogged with dust around sharp corners. Water may seep in from poorly sealed edges and corner and damage internal wiring. Hence, quality workmanship plays a most important role in crafting acrylic block letter signage.

Stencil Cut Signage

These are for the people who adore minimalism. Stencil cut signage requires lesser maintenance as there is little room for dust and water to seep in. Laser beam cut-out on an opaque sheet makes way for the light to come out at a sharp straight angle so that the other facade elements of the signage are totally invisible if there is no external light reflecting off its surface. Imagine your brand name to be glittering in a dark surrounding and appearing to be comfortably resting in mid-air without any support.

Be aware that the selection and placement of lighting plays a critical role in stencil cut signage. Poor quality lighting work may result in light spots or loss of sharpness that will totally destroy the appearance of a stencil cut signage.

Metal Signage

Hallmark of premium and heritage

For businesses selling big ticket offerings, metal signage are more of a necessity. Metal incites  perception of maturity and core strength. For businesses which are existing for a long time and derive brand equity from their heritage, metal signage are must have. Because metal signage can be lit only from the back side, lighting is used to create a shadow effect around the edges. Metal sheets are available in a variety of surface finish and coatings. These are long lasting and seldom require maintenance. Re-polishing of the surface after every 3 years is good enough to keep them going.

Night time visibility range of metal signage is lesser than that of front lit acrylic signage. This type of signage are typically 2 to 3 times expensive than that of acrylic signage.

Roof Top Signage

roof top signage | Marriott hotel

Super long range visibility. States dominance.

When it comes to visibility range, roof top signs has no competition. They are great to make your business presence felt around your locality. There is practically no limit on how big the rooftop signage can be but the typical letter height is about 10 Ft. Roof top signage are consistently listed as a separate category because their fabrication process is quite different from the wall signage. Due to their large size and heavy weight; structural stability, electrical circuit design, and ensuring consistent lighting requires some degree of specialized skillset and sophistication is workmanship. Adoption of roof top signage has rapidly picked up pace in past couple of years amongst real-estate community.

Maintenance of roof top signage is generally a costly affair. Hence, be sure to do them right in the first go. Poor installation without ensuring structural stability can create life threatening circumstance. Be sure to appoint only the experts for this type of signage work

  • People are naturally attracted to beautiful things. Revamp your store façade with these head turning signages and watch how the magic unfolds.

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Motivated by a mission to promote value for money advertising, Rolling Banners is set on the task of empowering marketers with unconventional avenues of scalable and credible promotion. 

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