Mobile Billboards offer a great deal of flexibility to showcase a brand wherever and whenever with reasonable freedom. They help to bring a message or product directly to target audience, anywhere a road travels. In this article, we shall highlight some clever ways to use mobile billboards as a wagon of gorilla advertising, which can help you win over your competition.
With mobile billboards, one can specifically market to his audience segment at precise locations or events. Meaning if you have a sports clothing company, your mobile advertisement can ride outside of professional arenas before or after the game while people are entering and exiting, ensuring your brand is being seen by thousands of potential customers and for a fraction of the cost that billboards or other methods of advertising would require. Tata Sampann placed their billboards in and around housing societies. Along with roadside traffic large display size of advertisement also gave them an access to household consumers peeking through their windows.
Target time-specific campaigns [Winning over competition]
As a marketer, mobile billboard vehicles allow you to strategically target your campaign to a specific date or time. Sometimes it can be a leeway to enter into your competition territory if your offer is aggressive enough to sway your target group’s decision.
Avanti, a rising educational institute, had its billboards roam around its competitor’s territory. An aggressive yet frugal way to advertise…
Covering hard to reach areas
Mobile billboard are a unique medium that can be used to reach audiences where conventional outdoor advertising has been zoned out. You can effectively place your campaign or brand among your audience where many other media cannot reach.
Boggled with the high cost of ad space in BKC area in Mumbai, McDonald chose to promote their new store opening in BKC and Bandra with Mobile Billboards.
Create localized mini-events
The dynamic nature of mobile displays with an ability act as a proxy to an actual outlet in the desired locality make them ideal for setting the stage at live events. With staged events, you can enhance your display by hiring a street team to interact with the audience and serve as a promotional team for your brand or company, thus elevating your brand, making you win over competition.